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Fred. Olsen Travel Reverse logo

Fred. Olsen Travel Marketing Conference 2023

Celebrity Silhouette

25th – 29th August 2023 | Amsterdam & Bruges – Sailing from Southampton

Elevate Your Marketing Game: A Journey of Innovation and Inspiration Aboard Celebrity Silhouette

In the world of marketing, breakthroughs happen when you step outside your comfort zone and embrace the extraordinary. Imagine a conference that not only stimulates your marketing acumen but takes you on a transformative journey to the fascinating cities of Amsterdam and Bruges – well, you’re in for a treat! We couldn't resist sharing our experience aboard Celebrity Silhouette earlier this year for our 2023 Marketing Conference, where innovation certainly met inspiration as we embarked on this luxurious ship.

Cruising to New Horizons of Marketing Excellence

If you’re tired of the mundane conference routine, we’d highly recommend swapping the boardroom for an ocean horizon and immersing your team in a Marketing event like no other.

For those like us, seeking a unique and transformative conference experience, travelling on board Celebrity Silhouette was the ultimate game-charger. It was a fantastic opportunity for our team to elevate their marketing skills and strategies while enjoying a remarkable journey – setting a new standard for conference experiences.

We selected Celebrity Cruises to host our first-ever Marketing Conference Afloat, not only is the brand renowned for its commitment to Modern Luxury but also, for redefining travel and creating unforgettable experiences – which definitely enabled us to let our creativity and innovation set sail.

Our trip highlights were:

  • Dining in the Main Restaurant - The food was beautifully presented and very delicious, but the fantastic service was something that particularly stood out to us all, with the waiters making a point of individually asking us if we were happy with our dishes.
  • On Saturday when we woke up, we’d docked in Zeebrugge and took the tram into Blankenburg which was stunning. We wandered around the cobbled streets, taking in the architecture, visited some shops, and purchased some Belgium chocolate (would be rude not to right?). We then found a restaurant that had a very cultural feel about it and we decided to grab a drink, whilst watching the world go by.
  • We thoroughly enjoyed the onboard entertainment, from watching a Cabaret show in the theatre, to a Mama Mia singalong in the Grand Foyer – we certainly had a lot of fun!
  • Amsterdam in particular was a city that left a lasting impression on all of us. We loved wandering around the picturesque streets, immersing ourselves in the architecture and vibrant atmosphere!

We’re very fortunate that Fred. Olsen Travel is passionate about investing in their people's growth and giving them the opportunity to experience the products we sell, and gain a better understanding to market them.

We felt that the conference enabled us to escape from the day-to-day grind, giving us some much-needed headspace to reflect on past experiences and take the time to have meaningful discussions and make informed decisions to drive our success, strategy and development within the team.

We had a truly fantastic time exploring the ship, from visiting the various decks to discovering exciting onboard activities. The trip was the perfect mix of work and pleasure, from brainstorming ideas in quiet areas on the ship such as the Library, to enjoying silent discos at the Sky Lounge in the evening!

In conclusion, not only was this a fantastic opportunity to grow as a team professionally, but on a more personal level also which we believe has had a very positive impact on the team dynamic since this trip. We were also able to significantly expand our knowledge of Celebrity Cruises and really get a feel for the product. We feel that staying informed and inspired, can make a genuine impact and drive success within our marketing activities and the business as a whole.

We’re certainly looking forward to stepping aboard again, who will host us next year… will it be you?

Amy Butcher

Retail Marketing Team Leader

Fred. Olsen Travel


Notes to Editors

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