New Switzerland Rail Holidays Brochure – Out Now!

Fred. Holidays has launched its 2026 Switzerland Rail Holidays brochure, showcasing Swiss rail tours across all seasons, including eight new itineraries and popular favourites like the Glacier Express. With strong trade partnerships and a 63% growth in demand, the campaign includes trade incentives and marketing materials to inspire both new and returning travellers.

We’re excited to share that our 2026 Switzerland Rail Holidays brochure has officially launched – created in partnership with Switzerland Tourism and Travel Switzerland.

This is a fantastic milestone for Fred. Holidays! Demand for our Swiss rail holidays has grown by an incredible 63% year on year, with almost 90% of bookings coming through the trade. It’s a clear sign that our strong partnerships and standout product are really paying off.

The new brochure showcases Switzerland across all four seasons – from snowy peaks and festive cities to stunning summer journeys. It includes eight brand-new tours (including several exclusives) alongside popular favourites like the Glacier Express and Bernina Express.

A few highlights:

• Swiss Glaciers, Vineyards & The Mont Blanc Express – a breathtaking route through western Switzerland
• 5-star Saas-Fee & The Metro Alpin – featuring the world’s highest revolving restaurant!
• Magical Lucerne in Winter – including the city’s Christmas markets and winter festivals
• Lake Constance & St Gallen – a four-country adventure through Germany, Switzerland, Austria and Liechtenstein

Take a flick through the digital brochure: Switzerland Rail Holidays | Fred. Holidays

Watch the launch video: YouTube

“We’ve worked closely with our partners to create a collection that will inspire first-time visitors and seasoned Switzerland fans alike. With both iconic and lesser-known routes, the brochure showcases the very best of Switzerland across all four seasons.”

We’re sending the brochure to 400 key partners, with our BDMs delivering even more copies on the road.