The company has launched a new retail website with a modern, accessible design, improved navigation, and flexible structure to enhance user experience and promote products strategically. This marks a significant step in their digital growth and future business development.
We’re thrilled to announce the launch of our refreshed retail website at https://www.fredolsentravelagents.co.uk/
This marks a major milestone in our digital journey and reflects over a year of dedicated work. The new platform brings together five different API feeds-including our own tailormade products—into one fully integrated system. This means a smoother, more functional experience for our customers and greater flexibility for us to showcase featured products and special offers.
The site has been designed with accessibility at its core. As part of the development process, I completed training on building inclusive websites for users with visual impairments, colour blindness, or those who rely on screen readers or keyboard-only navigation. These skills have not only enhanced this project but will continue to benefit our wider digital strategy.
Visually, the site features a clean, modern design and improved navigation, making it easier for users to explore our offerings. It also gives us more commercial agility to promote campaigns and products in a strategic way.
A huge thank you to everyone who contributed to this project—especially Tajinder Singh, whose outstanding work integrating multiple external feeds into one seamless system was key to the site’s success.
Looking ahead, we plan to extend this same feed integration across our wider portfolio of websites, including Fred. Holidays and GoCruise & Travel, so that these benefits can be felt companywide.
It’s important to remember that websites are never truly finished-they evolve with user behaviour, technology, and business needs. We’ll continue refining and enhancing the site to ensure it remains current, accessible, and commercially effective.
This is just the beginning, and we’re excited to see how the platform will grow and support our future ambitions.
